{ "version": "1.0.0", "segments": [ { "speaker": "Josh", "startTime": "0", "endTime": "6.894", "body": "The first time I ever remember interacting with an Apple product was in 2001. I was a little kid" }, { "speaker": "Josh", "startTime": "6.894", "endTime": "12.903", "body": "at the time and was at the local mall with my dad. We were walking around and he said he wanted to" }, { "speaker": "Josh", "startTime": "12.903", "endTime": "20.681", "body": "check out something at the Apple store. The bright, minimalistic room with everything neatly arranged. We walked up to the" }, { "speaker": "Josh", "startTime": "20.681", "endTime": "26.985", "body": "first table which had an iPod on it. He had seen one of the ads for it on TV and wanted to see the" }, { "speaker": "Josh", "startTime": "26.985", "endTime": "32.887", "body": "scroll wheel. He tested it out for a minute before showing me how it worked and letting me try it." }, { "speaker": "Josh", "startTime": "33.632", "endTime": "39.151", "body": "I remember being mesmerized by this wheel. Spinning it navigated through menus smoothly" }, { "speaker": "Josh", "startTime": "39.151", "endTime": "45.859", "body": "and pressing the center button selected the item. It was unlike anything else I had ever used" }, { "speaker": "Josh", "startTime": "45.859", "endTime": "53.231", "body": "and right on the table next to us was a sign that said 1000 songs. I remember telling my dad" }, { "speaker": "Josh", "startTime": "53.231", "endTime": "59.676", "body": "wow that's more than all the CDs we have at home and while the iPod wasn't the first mp3 player" }, { "speaker": "Josh", "startTime": "59.676", "endTime": "66.444", "body": "it quickly became the most popular. Years later I got an iPod but I'll never forget my first experience" }, { "speaker": "Josh", "startTime": "66.444", "endTime": "73.474", "body": "with that simple elegant design. I think that's where Apple products really used to shine. Anyone" }, { "speaker": "Josh", "startTime": "73.474", "endTime": "79.738", "body": "could pick it up no matter their age and just start using it. And as most of you likely know" }, { "speaker": "Josh", "startTime": "79.738", "endTime": "86.969", "body": "the person running Apple at the time of the iPod was Steve Jobs. From dropping out of Reed College" }, { "speaker": "Josh", "startTime": "86.969", "endTime": "92.004", "body": "to getting managed out of his own company on this episode of In The Shell." }, { "speaker": "Josh", "startTime": "93.837", "endTime": "99.799", "body": "Whoa. Hey why we're not shipping Windows 98? Absolutely. Mr. Jobs you're a bright and" }, { "speaker": "Josh", "startTime": "99.799", "endTime": "105.802", "body": "influential man. Here it comes. It's sad and clear that on several counts you've discussed you don't" }, { "speaker": "Josh", "startTime": "105.802", "endTime": "112.227", "body": "know what you're talking about. The key to success is developers developers developers developers" }, { "speaker": "Josh", "startTime": "112.227", "endTime": "116.659", "body": "developers developers developers developers developers developers developers developers" }, { "speaker": "Josh", "startTime": "116.659", "endTime": "122.298", "body": "Jans and I don't own phones. Neither should you people if you have any common sense." }, { "speaker": "Josh", "startTime": "124.393", "endTime": "130.013", "body": "My name is Josh and I'm able to keep this podcast independent and advertisement free" }, { "speaker": "Josh", "startTime": "130.013", "endTime": "135.149", "body": "because of support from listeners like you. If you are finding value in what I'm doing here" }, { "speaker": "Josh", "startTime": "135.149", "endTime": "141.776", "body": "consider becoming a paid supporter at members.sideofburritos.com. And as a thank you" }, { "speaker": "Josh", "startTime": "141.776", "endTime": "148.322", "body": "members get early access to new videos, ad-free versions of everything, bonus content, and access" }, { "speaker": "Josh", "startTime": "148.322", "endTime": "153.378", "body": "to a live monthly Q&A. Thanks for considering. Now let's get back to the show." }, { "speaker": "Josh", "startTime": "154.707", "endTime": "164.053", "body": "Steve Paul Jobs was born on February 24th, 1955 in San Francisco and was adopted as an infant by Paul" }, { "speaker": "Josh", "startTime": "164.053", "endTime": "171.929", "body": "and Clara Jobs. As a 13 year old, Jobs boldly called Bill Hewlett of Hewlett Packard to ask" }, { "speaker": "Josh", "startTime": "171.929", "endTime": "179.079", "body": "for spare parts for a school project, which landed him a summer job at the HP factory. In high school," }, { "speaker": "Josh", "startTime": "179.543", "endTime": "186.391", "body": "he met Steve Wozniak, who I covered in the previous episode, a like-minded electronics whiz who shared" }, { "speaker": "Josh", "startTime": "186.391", "endTime": "193.058", "body": "Jobs' love for pranks and technology. Together, they'd tinker with projects like building illegal" }, { "speaker": "Josh", "startTime": "193.058", "endTime": "200.108", "body": "blue boxes to hack telephone systems for free calls. Jobs briefly attended Reed College in Oregon," }, { "speaker": "Josh", "startTime": "200.108", "endTime": "206.654", "body": "but dropped out after one semester. He continued auditing classes that interested him, such as" }, { "speaker": "Josh", "startTime": "206.654", "endTime": "213.059", "body": "calligraphy, which would later influence the typography on the Mac. Back in Silicon Valley" }, { "speaker": "Josh", "startTime": "213.059", "endTime": "219.626", "body": "in 1975, Jobs joined the Homebrew Computer Club, a hotbed of early computer hobbyists." }, { "speaker": "Josh", "startTime": "220.19", "endTime": "228.085", "body": "His friend Wozniak had designed a simple personal computer circuit board, the Apple I. Jobs immediately" }, { "speaker": "Josh", "startTime": "228.085", "endTime": "235.82", "body": "saw its potential. In April 1976, Steve Jobs and Steve Wozniak co-founded Apple Computer Company," }, { "speaker": "Josh", "startTime": "236.203", "endTime": "242.91", "body": "along with a third partner, Ron Wayne, in the Jobs family garage. They started by hand-building" }, { "speaker": "Josh", "startTime": "242.91", "endTime": "249.738", "body": "Apple I boards and selling about 200 units to hobbyists. The following year, Apple released the" }, { "speaker": "Josh", "startTime": "249.738", "endTime": "257.413", "body": "Apple II, one of the first highly successful, mass-produced microcomputers. The Apple II was a hit," }, { "speaker": "Josh", "startTime": "257.755", "endTime": "262.166", "body": "becoming the first personal computer to appeal to a broad consumer market." }, { "speaker": "Josh", "startTime": "262.166", "endTime": "266.512", "body": "quickly grew into a symbol of the 1970s personal computing revolution," }, { "speaker": "Josh", "startTime": "266.993", "endTime": "270.077", "body": "an era when computers shrank from room-sized machines" }, { "speaker": "Josh", "startTime": "270.077", "endTime": "272.461", "body": "to devices people could use in their homes." }, { "speaker": "Josh", "startTime": "273.302", "endTime": "277.708", "body": "By age 25, Jobs was a millionaire and Apple was thriving." }, { "speaker": "Josh", "startTime": "278.489", "endTime": "281.013", "body": "In 1980, the company went public," }, { "speaker": "Josh", "startTime": "281.193", "endTime": "285.719", "body": "and its charismatic co-founder became the young face of the booming tech industry." }, { "speaker": "Josh", "startTime": "286.881", "endTime": "290.046", "body": "In 1983, as Apple continued to grow," }, { "speaker": "Josh", "startTime": "290.807", "endTime": "295.253", "body": "Jobs recruited Pepsi executive John Sculley to be Apple's CEO," }, { "speaker": "Josh", "startTime": "295.974", "endTime": "298.017", "body": "famously challenging him with the question," }, { "speaker": "Josh", "startTime": "298.297", "endTime": "301.101", "body": "Do you want to sell sugared water for the rest of your life," }, { "speaker": "Josh", "startTime": "301.161", "endTime": "303.585", "body": "or do you want to come with me and change the world?" }, { "speaker": "Josh", "startTime": "304.446", "endTime": "307.57", "body": "That bold vision, changing the world through technology," }, { "speaker": "Josh", "startTime": "307.931", "endTime": "309.854", "body": "was at the heart of Apple's identity." }, { "speaker": "Josh", "startTime": "311.075", "endTime": "314.64", "body": "Under Jobs' guidance, Apple launched the Macintosh in 1980." }, { "speaker": "Josh", "startTime": "314.64", "endTime": "321.381", "body": "1984, with the now-legendary Super Bowl commercial targeting Big Blue, otherwise known as IBM." }, { "speaker": "Josh", "startTime": "322.047", "endTime": "324.267", "body": "We shall prevail!" }, { "speaker": "Josh", "startTime": "327.012", "endTime": "337.547", "body": "On January 24th, Apple Computer will introduce Macintosh, and you'll see why 1984 won't be like 1984." }, { "speaker": "Josh", "startTime": "339.041", "endTime": "348.284", "body": "The Macintosh introduced the GUI, graphical user interface, to a wide audience, paving the way for modern, user-friendly computers." }, { "speaker": "Josh", "startTime": "348.89", "endTime": "353.512", "body": "Despite Apple's early success, the mid-1980s brought power struggles." }, { "speaker": "Josh", "startTime": "353.835", "endTime": "360.737", "body": "The Macintosh, though innovative, initially struggled in the market against cheaper IBM PC clones." }, { "speaker": "Josh", "startTime": "361.504", "endTime": "367.115", "body": "Tensions were also growing between Jobs and CEO John Sculley over the company's direction." }, { "speaker": "Josh", "startTime": "367.786", "endTime": "371.203", "body": "By 1985, Apple's board sided with Scully." }, { "speaker": "Josh", "startTime": "371.67", "endTime": "376.043", "body": "In a dramatic internal showdown, Jobs was stripped of any real authority." }, { "speaker": "Josh", "startTime": "376.714", "endTime": "382.287", "body": "Feeling betrayed, he resigned from Apple in September 1985 at just 30 years old." }, { "speaker": "Josh", "startTime": "382.918", "endTime": "388.511", "body": "It was a crushing moment, being forced out of the company he co-founded, but it would prove formative." }, { "speaker": "Josh", "startTime": "389.203", "endTime": "395.65", "body": "I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me," }, { "speaker": "Josh", "startTime": "396.179", "endTime": "397.48", "body": "Jobs reflected years later." }, { "speaker": "Josh", "startTime": "398.274", "endTime": "400.328", "body": "Free from Apple, he said," }, { "speaker": "Josh", "startTime": "400.836", "endTime": "403.704", "body": "It freed me to enter one of the most creative periods of my life." }, { "speaker": "Josh", "startTime": "404.314", "endTime": "411.046", "body": "Jobs took with him a handful of Apple employees and started a new company called Next Inc. in 1985," }, { "speaker": "Josh", "startTime": "411.575", "endTime": "415.196", "body": "aiming to build advanced computers for education and business." }, { "speaker": "Josh", "startTime": "416.274", "endTime": "420.26", "body": "Around the same time, he also became involved in a little animation." }, { "speaker": "Josh", "startTime": "419.589", "endTime": "427.134", "body": "studio that would change Hollywood. In 1986, shortly after leaving Apple, Jobs purchased" }, { "speaker": "Josh", "startTime": "427.134", "endTime": "434.076", "body": "the computer graphics division of Lucasfilm and rebranded it as Pixar. He invested 10 million of" }, { "speaker": "Josh", "startTime": "434.076", "endTime": "440.957", "body": "his own money into this venture, becoming Pixar's chairman. For years, Pixar struggled to find its" }, { "speaker": "Josh", "startTime": "440.957", "endTime": "446.349", "body": "footing. They sold high-end graphics computers and created animated short films to showcase" }, { "speaker": "Josh", "startTime": "446.349", "endTime": "452.466", "body": "their technology. Jobs believed in the team's potential, even when they weren't yet profitable." }, { "speaker": "Josh", "startTime": "453.291", "endTime": "459.971", "body": "His perseverance paid off when Pixar, in partnership with Disney, premiered Toy Story in 1995," }, { "speaker": "Josh", "startTime": "460.856", "endTime": "467.234", "body": "the first-ever feature-length film made entirely with computer animation. Toy Story was a stunning" }, { "speaker": "Josh", "startTime": "467.234", "endTime": "472.063", "body": "success, both a technological milestone and an instant classic in cinema." }, { "speaker": "Josh", "startTime": "473.072", "endTime": "479.559", "body": "Pixar's breakthrough not only made animation history, but also revived Jobs' reputation as a tech visionary." }, { "speaker": "Josh", "startTime": "480.486", "endTime": "485.223", "body": "Over the next decade, Pixar produced a string of beloved hits," }, { "speaker": "Josh", "startTime": "485.758", "endTime": "489.959", "body": "A Bug's Life, Finding Nemo, The Incredibles, and more." }, { "speaker": "Josh", "startTime": "490.845", "endTime": "494.552", "body": "The company's success led to a major deal with Disney." }, { "speaker": "Josh", "startTime": "495.664", "endTime": "500.339", "body": "In 2006, Disney acquired Pixar for $7.4 billion in stock," }, { "speaker": "Josh", "startTime": "501.019", "endTime": "504.767", "body": "making Steve Jobs the largest single shareholder in Disney at the time." }, { "speaker": "Josh", "startTime": "505.92", "endTime": "511.398", "body": "By the mid-1990s, Apple, the company Jobs had co-founded, was in trouble." }, { "speaker": "Josh", "startTime": "511.851", "endTime": "515.311", "body": "It had failed to deliver on a next-generation operating system," }, { "speaker": "Josh", "startTime": "515.455", "endTime": "519.986", "body": "and was on the brink of irrelevance, losing market share and bleeding financially." }, { "speaker": "Josh", "startTime": "520.789", "endTime": "525.546", "body": "In a twist of fate, Apple decided in 1996 to buy Next." }, { "speaker": "Josh", "startTime": "524.537", "endTime": "528.122", "body": "Steve Jobs' new company, to acquire its advanced software." }, { "speaker": "Josh", "startTime": "529.204", "endTime": "535.653", "body": "In December 1996, Apple purchased Next for $400 million, bringing Jobs back to the company he started." }, { "speaker": "Josh", "startTime": "536.294", "endTime": "547.189", "body": "In 1997, Apple's board ousted CEO Gil Emilio and invited Jobs to step in as interim CEO, or I-CEO as Jobs called it." }, { "speaker": "Josh", "startTime": "548.371", "endTime": "550.033", "body": "Jobs wasted no time." }, { "speaker": "Josh", "startTime": "550.033", "endTime": "557.083", "body": "He slashed failing products, like the Newton handheld, streamlined the product line, something Apple should do again," }, { "speaker": "Josh", "startTime": "557.804", "endTime": "561.51", "body": "and infused Apple with a renewed focus on innovation and design." }, { "speaker": "Josh", "startTime": "562.331", "endTime": "566.076", "body": "Crucially, technology from Next became the foundation of Apple's future." }, { "speaker": "Josh", "startTime": "566.997", "endTime": "573.707", "body": "The Next Step software was adapted into Mac OS X, giving Apple a modern, stable operating system." }, { "speaker": "Josh", "startTime": "574.368", "endTime": "577.011", "body": "With a solid OS and Jobs at the helm," }, { "speaker": "Josh", "startTime": "577.011", "endTime": "580.935", "body": "Apple staged one of the most remarkable comebacks in tech history." }, { "speaker": "Josh", "startTime": "581.911", "endTime": "585.794", "body": "In 1998, Apple introduced the bold, translucent iMac," }, { "speaker": "Josh", "startTime": "586.181", "endTime": "591.324", "body": "which helped re-energize the brand with its all-in-one design and user-friendly appeal." }, { "speaker": "Josh", "startTime": "592.382", "endTime": "595.289", "body": "The mantra was to make technology elegant and accessible." }, { "speaker": "Josh", "startTime": "595.696", "endTime": "600.209", "body": "The back of our computer looks better than the front of anyone else's, Jobs quipped," }, { "speaker": "Josh", "startTime": "600.86", "endTime": "603.035", "body": "underlining Apple's new emphasis on design." }, { "speaker": "Josh", "startTime": "603.035", "endTime": "609.948", "body": "The next decade saw Apple, under Jobs' vision, roll out one world-changing product after another." }, { "speaker": "Josh", "startTime": "610.822", "endTime": "616.149", "body": "The iPod in 2001, iPhone in 2007, and iPad in 2010." }, { "speaker": "Josh", "startTime": "616.982", "endTime": "621.902", "body": "Here's Jobs announcing the iPhone at the Macworld Expo in January 2007." }, { "speaker": "Josh", "startTime": "622.39", "endTime": "623.732", "body": "An iPod." }, { "speaker": "Josh", "startTime": "624.627", "endTime": "625.907", "body": "A phone." }, { "speaker": "Josh", "startTime": "627.493", "endTime": "629.486", "body": "And an internet communicator." }, { "speaker": "Josh", "startTime": "629.486", "endTime": "636.896", "body": "An iPod. A phone. Are you getting it?" }, { "speaker": "Josh", "startTime": "640.021", "endTime": "645.829", "body": "These are not three separate devices. This is one device." }, { "speaker": "Josh", "startTime": "650.075", "endTime": "653.84", "body": "And we are calling it iPhone." }, { "speaker": "Josh", "startTime": "658.407", "endTime": "662.272", "body": "Today, Apple is going to reinvent the phone." }, { "speaker": "Josh", "startTime": "663.814", "endTime": "669.703", "body": "Under Jobs' leadership, Apple not only returned to profitability, it became a trendsetter." }, { "speaker": "Josh", "startTime": "670.283", "endTime": "675.17", "body": "By the late 2000s, Apple was one of the most valuable tech companies in the world." }, { "speaker": "Josh", "startTime": "675.711", "endTime": "681.96", "body": "Jobs had transformed Apple from a struggling 90s underdog into a global powerhouse at the forefront of the world." }, { "speaker": "Josh", "startTime": "681.96", "endTime": "688.9", "body": "front of consumer technology. Inside Apple, Jobs pushed for excellence, famously telling his team" }, { "speaker": "Josh", "startTime": "688.9", "endTime": "694.938", "body": "that real artists ship, a reminder that innovation must be coupled with actually delivering products." }, { "speaker": "Josh", "startTime": "696.483", "endTime": "701.858", "body": "In 2004, Steve Jobs was diagnosed with a rare form of pancreatic cancer." }, { "speaker": "Josh", "startTime": "702.641", "endTime": "707.415", "body": "He battled health issues privately for several years, even as he continued to lead Apple" }, { "speaker": "Josh", "startTime": "707.415", "endTime": "716.221", "body": "and appear at major events. By 2011, his condition worsened, and on October 5th, 2011, Steve Jobs" }, { "speaker": "Josh", "startTime": "716.221", "endTime": "723.261", "body": "passed away at his home in Palo Alto, California, surrounded by his family. He was 56 years old." }, { "speaker": "Josh", "startTime": "724.465", "endTime": "729.52", "body": "News of his death spread around the world instantly. Fittingly, much of it via devices" }, { "speaker": "Josh", "startTime": "729.52", "endTime": "734.434", "body": "he had shepherded into existence. Tributes poured in from world leaders and" }, { "speaker": "Josh", "startTime": "734.434", "endTime": "740.002", "body": "History peers, President Barack Obama, held Jobs as among the greatest American innovators," }, { "speaker": "Josh", "startTime": "740.383", "endTime": "744.528", "body": "brave enough to think differently, bold enough to believe he could change the world," }, { "speaker": "Josh", "startTime": "744.789", "endTime": "746.491", "body": "and talented enough to do it." }, { "speaker": "Josh", "startTime": "747.473", "endTime": "751.058", "body": "Microsoft's Bill Gates, once Jobs' rival, said," }, { "speaker": "Josh", "startTime": "751.238", "endTime": "755.444", "body": "For those of us lucky enough to get to work with him, it's been an insanely great honor." }, { "speaker": "Josh", "startTime": "756.866", "endTime": "758.388", "body": "Jobs once said in a keynote," }, { "speaker": "Josh", "startTime": "758.849", "endTime": "760.892", "body": "We are here to put a dent in the universe." }, { "speaker": "Josh", "startTime": "761.653", "endTime": "765.338", "body": "By the time of his death, it was clear he had done exactly that." }, { "speaker": "Josh", "startTime": "766.079", "endTime": "771.747", "body": "He had inspired a generation of entrepreneurs to think differently and chase big dreams." }, { "speaker": "Josh", "startTime": "774.23", "endTime": "779.638", "body": "In the Shell is written, researched, and recorded by me, the iPodcaster." }, { "speaker": "Josh", "startTime": "780.72", "endTime": "785.326", "body": "If you are listening in an app that lets you rate shows, please take a minute to rate this one." }, { "speaker": "Josh", "startTime": "786.127", "endTime": "786.908", "body": "I would truly..." }, { "speaker": "Josh", "startTime": "786.908", "endTime": "796.021", "body": "really appreciate it. I mentioned it last episode, but if you are looking for a great movie" }, { "speaker": "Josh", "startTime": "796.021", "endTime": "803.899", "body": "that covers the early days of Apple and Microsoft, with some creative liberties, of course," }, { "speaker": "Josh", "startTime": "804.81", "endTime": "814.864", "body": "check out Pirates of Silicon Valley. That's it, take care, and I'll see you next time." } ] }